Branded Gold Jewellery Market in India


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Branded Gold Jewellery Market in India case study (Case Code: BSTR041) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business Management, Operations, Strategies, Case Studies

» Business Strategy Case Studies
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Industry Wise Case Studies
» Case Studies by Company



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR041 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

Brand Management
Case Length : 16 Pages
Period : 1990 - 2002
Organization : Gili, Tanishq, Carbon, Oyzterbay and Trendsmith
Pub Date : 2002
Teaching Note : Not Available
Countries : India
Industry : Jewellery

Abstract:

The case, "Branded Gold Jewellery Market in India", gives an overview of the branded jewellery market and branded jewellery players in India.

The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery players in the Indian market.

The case also explains how the branded players are changing the perceptions and attitudes of Indian customers towards jewellery. The strategies adopted by branded players to increase their share in the jewellery market are also discussed.

Issues:

» Evaluate the effectiveness of the strategies adopted by the branded players for increasing their share of the market

» Identify the branded jewellery player who is likely to lead the industry

Contents:

  Page No.
The Gold Rush 1
Gold Jewellery Market in India 1
Gold Jewellery Becomes Fashion Accessory 4
Strategies for Wooing Customers 5
All That Glitters Is Not Gold 8
Exhibits 10

Keywords:

Branded Gold Jewellery Market in India, branded jewellery, India, shift, heavy jewellery, lightweight jewellery, branded players, perceptions, attitudes, strategies

Branded Gold Jewellery Market in India - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.